A year of  multiple short discussions on passion for home & lifestyle, Vineeta and Chandni found themselves stuck between the urge to start something new  as well as not stereotype with the existing market.


It was not until one rainy evening at a café in Shahpur Jat that they found themselves incubating what is called Etasaa today. A cup of coffee and lot of excitement over a new beginning to what they love the most today, Etasaa has grown from just a mere idea to becoming a part of beautiful homes and lives.


Launched on 15th October 2016, Etasaa finds its roots from the Sanskrit language meaning “Desirable beauty”. Every product finds its roots in the hands of Indian Artisans from various small industries.


The sister in law duo, both Chandni and Vineeta Dassani dreamed of merging modern designs with traditional Indian handicraft industry. Hence, every collection at Etasaa is a reflection of handcrafted contemporary products with traditional influences.


In our 9 month journey with Etasaa, we have continuously tried to create experiences with our customers. We are currently expanding in our offline and online modes through various shop in shop’s across various cities in India. You can currently find us at Khan Market, Delhi and Sushant Lok, Gurgaon.

Meet our Founders:

Vineeta Dassani:

# Creative Director and Co-Founder      

# Tea – O – Holic

# Doodler

# Classical Dancer

# Impulsive Shopper

# Awesome Cook

# Loves South Indian Food

Vineet Dassani


Chandni Dassani

Chandni Dassani:

# CEO and Co-Founder

# Chocoholic

# Binge Sleeper

# Food and Travel Blogger

# Avid Reader

# Mountain Lover

# Daydreamer